{"id":17135,"date":"2019-01-02T09:00:40","date_gmt":"2019-01-02T08:00:40","guid":{"rendered":"https:\/\/www.unprogetto.com\/?p=17135"},"modified":"2019-01-03T22:05:30","modified_gmt":"2019-01-03T21:05:30","slug":"colours-or-trends-the-hidden-meaning-of-the-pantones-colours","status":"publish","type":"post","link":"https:\/\/www.unprogetto.com\/en\/colours-or-trends-the-hidden-meaning-of-the-pantones-colours\/","title":{"rendered":"COLOURS OR TRENDS? THE HIDDEN MEANING OF THE PANTONE’S COLOURS"},"content":{"rendered":"

Every year Pantone selects the colour of the year: The first weeks after the announcement are the net-war, where everyone posts something about the new colour, a competition for the best and fastest.<\/p>\n

“Greenery fits everything!” – “Ultraviolet is perfect both for blondes and brunettes!” – “Rose quartz fits in the bathroom, whereas in the kitchen it’s better not!” – “living coral sucks”<\/em><\/p>\n

And so on and so forth.<\/p>\n

As usual, I’m late, just to confirm that being an influencer is not my job.<\/p>\n

I need time to look, understand, internalize information, that’s why I wrote my post dedicated to\u00a0Ultraviolet<\/a>\u00a0four month later, talking more about stars and planets than the colour. And I don’t know yet when I’ll write the one about living coral.<\/p>\n

he reason why I’m writing today’s article.<\/p>\n

Just a question: Are we really sure that Pantone Color Institute wants to suggest what to wear or how to furnish our houses?<\/p>\n

I don’t think so.<\/p><\/blockquote>\n

I’m more convinced that Pantone shows the way the world is going on, or how it should go, year after year.<\/p>\n

That’s what I’ve noticed for the last five years, namely the period where I start working with design and communication.<\/p>\n

Let’s going on step by step<\/p>\n

2015 | Marsala<\/h3>\n

\"pantone<\/p>\n

2015 started with Marsala. A warm and embracing colour, inspired to the earth and the natural products.<\/p>\n

Marsala means the explosion of the taste buds when drinking wine.<\/p>\n

Marsala is pleasure, edonism.<\/p>\n

Marsala is enjoying life, living here and now.<\/p>\n

2016 | Serenity e Rose Quartz<\/h3>\n

\"pantone<\/p>\n

A year later, we must speak about rights and equality.<\/p>\n

So, for the first time Pantone suggests TWO colours of the year.<\/p>\n

Serenity and Rose Quartz are a message: We can be more than one, we can decide who we want to be.<\/p>\n

Each of us can decide for himself, if being serenity or rose quartz or even both.<\/p>\n

2017 | Greenery<\/h3>\n

\"pantone<\/p>\n

In 2016 Leonardo di Caprio won the Oscar prize and talked about global warming. A year later, Pantone chose Greenery, and reminded us of how important we are to the nature and viceversa.<\/p>\n

And we started bringing plants in and out our house, we started talking about comfort, living in touch with nature, and taking care of our garden, but not only.<\/p>\n

2018 | Ultraviolet<\/h3>\n

\"pantone<\/p>\n

As important as taking care of our planet is looking beyond. So, Pantone Color Institute suggests Ultraviolet, a colour bringing out of the reality borders, to a wider imaginery, to the stars.<\/p>\n

Like\u00a0Frida Kahlo,<\/a>\u00a0whose image, between 2017 and 2018, has been badly exploited.<\/p>\n

2019 | Living Coral<\/h3>\n

\"pantone<\/p>\n

Finally, here’s the new year: what’s the most hot social theme?<\/p>\n

Does nothing come to your mind? I help you: did you read about the plastic isle in the Pacific ocean?<\/p>\n

Well, water is the theme we spoke the most this year.<\/p>\n

>>> I’ve already written about water.<\/a><\/p><\/blockquote>\n

That’s how Pantone decided to bring our attention on this theme: it didn’t seem trivial with a boring\u00a0petrol blue,<\/a>\u00a0but chose the colour of the marine endangered species, coral.<\/p>\n

So, Pantone Color Institute doesn’t care about how it fits with our complexion.<\/p>\n

It says something about our society and makes us reflect on very important theme, starting from the simplest question: What’s your favourite colour?<\/p>\n","protected":false},"excerpt":{"rendered":"

Every year Pantone selects the colour of the year: The […]<\/p>\n","protected":false},"author":1,"featured_media":17101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[74],"tags":[137,139],"yoast_head":"\nCOLOURS OR TRENDS? 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