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Augmented surface is the first installation to feature in my best of Fuorisalone 2017.
As part of the Interior Special Exhibition “Material Immaterial”, Augmented Surface is a space of symmetries and mirrors. A dreamlike, imaginary space… a doubled yard that confuses the visitors and let them ponder about the difference between reality and perception.
This installation is designed by Antonio Citterio Patricia Viel atelier in collaboration with Marazzi, that for this occasion has produced a new collection with an innovative surface treatment. Via a theatrical device made of six-meters glass scenery flats, the yard appears doubled into two settings, while in reality remaining half unaltered. This optical illusion creates an architectural interior perfectly symmetrical and decorated by the visual and chromatic richness of the porcelain gres stoneware tiles posed on the portico walls and on the ground.
The porcelain gres tiles, measuring 150x75cm, have been printed individually to obtain a final mosaic-like image.
Beside the research work to obtain the desired superficial effects, the architects’ and Marazzi’s challenge has been that of producing hundreds of different tiles starting from just as many print files. Augmented Surface celebrate substance and performance of porcelain gres, easy to handle and creative in superficial finishings, two qualities that no other engineering material has.
Reality and perception meet and collide in Cortile della Farmacia of Università degli Studi di Milano.
Material Immaterial @ Fuorisalone 2017
Augmented Surface is part of Material Immaterial, in Milan until April, 15th, a special exhibition organised by Interni that collects a series of experimental and interactive installations in the fields of architecture and design. These are born out of collaborations between prominent international designer and state-of-the-art companies, operating both on an international and a national level.
Material Immaterial invites architects and companies to explore the double heart of a project: the materials, constituting its physical and concrete essence, and the immaterial dimension of creation, starting from the designer’s ideas, who is more and more helped by digital technologies and influenced by virtual reality.
The installations at Università degli Studi di Milano are:
Ron Arad | illy
Alessandro e Francesco Mendini| Elegant Living
SHoP Christopher e William Sharples| Metalsigma Tunesi, NBK Keramik
Simone Micheli | Valsir
Another Space – Alexandros Tsolakis Kat Von D Tattoo | Sephora
Luca Trazzi | Fortina By Toppan
Michele De Lucchi | Ferragamo Parfums, Moretti Costruzioni
BIG – Jakob Lange | Artemide
Antonio Citterio e Patricia Viel | Marazzi
Sergei Tchoban | Velko Group
Benedetta Tagliabue – EMBT | AHEC American Hardwood Export Council, Benchmark
Yang Dongjiang | JD.com, Interni China
Massimo Iosa Ghini | Ceramiche Cerdisa
José Roberto Moreira do Valle | Brazil S/A
fotografie di Davide Buscaglia