BEST OF ZONA SANTAMBROGIO | FUORISALONE 2017 | unprogetto - progettazione e arredamento di interni

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The Santambrogio district was the real find of mine, this year. So it’s time to tell you all about the best of Zona Santambrogio.

Besides 5vie, which is by now considered one of Fuorisalone’s must-sees, Zona Santambrogio proved to be the most varied area, and particularly attentive to the tastes of everyone visiting.

This area was definitely smaller than the other districts, but it hid interesting gems.

As you may have guessed, I fell in love with the spirit of this organisation, attentive to the youngest and less cultured among its public.

Here are my best-ofs of Zona Santambrogio:

DOUTDESign | best of Zona Santambrogio

To be is better than to appear. This is for me the core value of DOUTDESign.

Under-35 designers, innovative projects and self-production were the ingredients to DOUTDESign’s recipe, stressing the importance of collaboration starting from the very title.

Spazio Rossana Orlandi | best of Zona Santambrogio

Beside DOUTDESign, a completely different space, both in its form and in its message. A selection of design objects from all over the world, from vintage to contemporary. Rossana Orlandi turned an old factory into a place of worship for design lovers, that every year becomes an obligatory stops during Fuorisalone.

Nakuna | best of Zona Santambrogio

On the occasion of Finland’s hundredth year of independence, Aalto University School of Arts, Design and Architecture in collaboration with Habitare honored its origins with the exhibition “Nakuna” (naked, in Finnish).

This exhibition was a representation of Finland’s essence: a land of lakes, archipelagos and forests where nature and landscape are an innate part of the spirit of this country and its people. Nakuna told the story of this country’s design and history starting from the forests, and encouraged the visitors to be open, naked and honest towards themselves and the others.

One of Milano Design Week’s most impactful exhibitions.